Principals

The founders of iMapData bring a wealth of experience and expertise to every client engagement.

William Lilley III, Chairman, Co-founder

William Lilley III served as Director of the U.S. Council on Wage and Price Stability and as Staff Director of the Budget Committee for the U.S. House of Representatives. Prior to founding iMapData he was a senior corporate official of the New York-based media company CBS Inc.

He received his Ph.D. from Yale University where he taught political and economic history for eight years. He has written widely on how government policies affect local economic activity, on the economics of the professional sports business and on the socio-economic makeup of U.S. state and local political constituencies.

Laurence J. DeFranco, President, CEO, Co-founder

Laurence J. DeFranco is an expert in the field of geo-economics which merges the disciplines of economics, geography and computer science. He has written, testified and spoken widely on the effects of economic, regulatory, and legislative policy on businesses - especially in a geographic context.

He previously founded and headed Program Flow, Inc., the computer software, research and consulting firm that was the predecessor to iMapData. Before that, he worked for CBS Inc. as head of the New Technologies Task Force.

William Lilley and Laurence DeFranco have collaborated on several noteworthy publications, including an award-winning five volume series on American politics and demographics.